Why Social Media Marketing?
The value of Social media marketing is a topic which is hotly debated by various entities within the world of web development. With factions fighting on both sides of the fence, you might well be left wondering if it is worth investing any time or money in trying to promote your brand on social media.
When faced with this dilemma, it is well worth taking a few figures into consideration:
- Facebook has amassed the staggering amount of over 900 million users, who post a total of 3.2 billion comments daily.
- Google+ has over 400 million users
- Twitter boasts over 500 million users, handles 1.6 billion search queries per day, and is one of the top 10 most visited websites
- The list goes on and on, and it is immediately clear that there is certainly no lack of traffic and potential customers using social media.
The benefits of using Social Media Marketing:
Building a Brand. Users sharing your posts and recommending your products will create and awareness of your brand online. It also builds a trust associated with your company. If others recommend your company, you must offer a valuable service.
Lead Generation. With the billions of people using social media, you can be certain that there are potential customers looking for exactly what you have to offer. You will be able to reach them quicker through social media marketing than with most conventional marketing methods.
Organic SEO. Google and other search engines take notice of your activity on social media sites. Adding content daily and posting links referring to your website will count towards a better ranking in search engines, providing you with an added boost of organic SEO.
Feel free to contact us to discuss any queries you might have on social media marketing, and get your brand connected today!